Emo Met
Banking Spain
  • Satisfacción con la Experiencia 59,4flecha positiva
  • Grado de Orientación Experiencia 51,7flecha positiva
  • Emo Index 27,0flecha negativa
  • Índice RRR 61,9flecha negativa
  • Vinculación con la marca 47,4signo igual

Emociones en el Sector Bancario 2014

emociones en el sector bancario 2014
emociones en el setor bancario 2014


About the Study

corazon 2014

New edition of the Study of Individual customers‘ emotions in the Banking Sector in Spain carried out by EMO insights, first class strategic consultants leading conceptualization, planning and management of emotional strategies.

The research addresses the Market’s current situation in the indivuals banking sector, link to the penetration of the different banks and the consumers‘ behaviours to emotions documented by thousands of customers‘ interviews about their main current bank and that one in the past.

Furthermore, the keys for the implementation of an emotional management strategy in the banks and other sectors being studied are established.

This study has been carried out from exclusive data collected along 2013. It analyses, in a deep way, the individual customers‘ emotions in the banking sector in Spain through its different banks (Santander, BBVA, CaixaBank, Bankia, Banco Sabadell, Banco Popular, Banesto, Kutxabank, ING Direct, Bankinter, Barclays, NCG Banco, etc.).



Below, we offer you a sample of some press coverage and digital media of briefing notes on the launching of the Study:

Launching Event


We would like to thank all the participants their attendance to the Launching of the Study which took place at Hotel Urban in Madrid last 9th October.

Technical File

Date of publication:
October 2013
Number of pages:
Printed: landscape, "weiro" binding. Deluxed box edition.
Digital. PDF including Index of chapters+videos and additional images.
5.500€ + IVA
Bank transfer
Emo Cluster

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Conditions for purchasing the study:

The current study will be delivered to its purchaser exclusively for himself and his own organization in a single working venue and therefore:

  • All rights of reproduction, translation, adaptation, even partially, by any means including microfilm, magnetic media, printing and photocopying for Spain and for the rest of the world are reserved for Emo Insights International, S.L.
  • The monographic studies and files received by Emo Insights' purchaser cannot be published or transferred to anyone else, even associated, related or similar, nor free of charge and/or extract form without the consent of Emo Insights International, S.L.
  • All the operating rights of the work of Emo Insights International, S.L. are reserved in any format (art. 17 from the adapted Text of the Intellectual Property, approved by the Royal Legislative Order 1/1996 of 12th April).

The purchaser is held liable by Emo Insights International, S.L., for any infringement on the intellectual property rights and copyrights, for owners or joint owners, administrators partners, cooperators and dependent (art. 23 and 55 from the adapted Text of Intellectual Property Law, approved by Royal Legislative Order 1/1996 of 12the April).

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