Emo Met
Banking Spain
  • Satisfacción con la Experiencia 59,4flecha positiva
  • Grado de Orientación Experiencia 51,7flecha positiva
  • Emo Index 27,0flecha negativa
  • Índice RRR 61,9flecha negativa
  • Vinculación con la marca 47,4signo igual

Emociones en el Sector Bancario 2013

emociones en el sector bancario 2013
emociones en el sector bancario 2013


About the Study

corazon 2014A year ago we published our first Study on Individual customers‘ emotions in the banking sector in Spain, 2013 edition, where we identified the emotions which appear in it and we made up a Balanced Scorecard on Customer Experience which allows to manage the banks depending on the identification of proccesses and emotional triggers that hold to a greater extent the results we got from the data collected along 2011.


noticiasBelow, we offer you a sample of some press coverage and digital media of briefing notes on the launching of the Study


Technical File

Estudio Emociones en Banca 2014
Date of publication:
June 2012
Number of pages:
Printed: Deluxed box edition.
2.750€ + IVA
Bank transfer
Imagen del Estudio

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