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  • Welcome to the
     New Era
    of the Management

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    Everyday, emotions determine key decisions.

    We are talking about the "fear" of the markets or the "arrogance" of a country.

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    The neuroscientists agree that emotions determine more than 80% of the decisions we take.

    cambiar Emotions-Based Strategy

    Those who develop the right hemisphere of the brain (creativity, empathy…) will gain success in the new reality to come.

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    It is necessary to attack an internal transformation in the organizations to incorporate emotions to their processes.

    cambiar Cadena de Valor

    The annual reports and the business strategies consider tangible aspects. It is the time to manage the intangible ones.

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    The scientific advances of biomedicine and neuromarketing allow us to measure and analyze emotions.

    cambiar Feelings Experience Management ®
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  • Feelings
    Experience
    Management®

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    Jorge feels GRATEFUL to his bank because they sent him a free messenger to pick up some papers.

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    If we offer positive experiences as the one mentioned before, he will become a fan and regard us as “my bank“.

    cambiar FEM Methodology

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    +3 CONNECTION TO THE BRAND.

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    -11 SATISFACTION WITH THE EXPERIENCE

    Marisa feels DISAPPOINTED since her bank has returned some bills without telling her.

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    62,1% of the individual customers quit due to a negative experience. It takes them between 3 and 12 months. cambiar

    Gema is SURPRISED of Juan’s satisfaction when talking about his bank. She is considering to change...

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    Neuroscience has shown that emotions weigh heavily in the decision-making.

    cambiar Emotions-Based Strategy